Amazon.pl? Amazon in Poland in 2020

Kamil Kempisty
Updated: 17 March 2021

Amazon will launch its service in Poland by the end of 2020, according to “Gazeta Wyborcza.” Amazon.pl can change a lot on the Polish e-commerce market. It is said that the Polish Post Office has undergone qualitative tests and it is this institution that will deal with the delivery of Amazon products. –

Amazon in Poland will launch its service by the end of 2020, according to “Gazeta Wyborcza.” Amazon.pl can change a lot on the Polish e-commerce market. It is said that the Polish Post Office has undergone qualitative tests and it is this institution that will deal with the delivery of Amazon products.

Amazon is well known to Poles. It is estimated that over one million of them purchase goods on the American platform operating on the British and German market. However, for a long time we have been wondering when Jeff Bezos’s company will finally enter our market, when he will open Amazon.pl and when Poles will be able to buy goods through the Polish website. The answer is: probably by the end of this year. This is also what you would expect from the next Amazon elements appearing on the market – Amazon Prime Video, the appearance of the Polish version of the service four years ago, etc.

Amazon in Poland – what does it mean for customers?

What is still unknown is the standard of service and delivery time in Poland. However, looking at the standards Amazon follows in foreign markets, buyers do not have to worry about the quality of service or long waiting times (especially since there are 7 Amazon logistics centers in Poland, another one is to be opened soon in Gliwice). However, it is certain that Amazon’s entry into the Polish market will be quite a challenge for other services such as Allegro, alIeXPRESS or OLX. Cold sweat may also fail the owners of Polish online stores, who will have to exercise a lot to compete in terms of prices and assortment for the American giant.

Amazon.pl, Allegro and other online stores

And what does Amazon’s entrance mean for Allegro and other online stores? Allegro is a leader on the Polish e-commerce market. Therefore, it is certain that Amazon’s entry into the Polish market will be quite a challenge for this website and other websites offering online purchase and sale of products such as eBay, AliExpress or OLX. It is worth noting the similarities between Allegro Smart and Amazon Prime to notice some inspirations, and then it is worth looking at AliExpress and its growing popularity in Poland, which is due to the low price of products. However, it is often followed by high waiting times, and as you know Amazon is famous not only for its low price, but also for quick delivery of products to the customer. Cold sweat may also fail the owners of Polish online stores, who will have to exercise a lot of exercise to compete in terms of prices and assortment for the American giant. But do they have any chance with Amazon, a site with sales of 4000 products per minute (!)? Even the Allegro, which is visited by 4 million users per day, may not compete with the Amazon. What about smaller stores?  Will they simply disappear from the market? For retailers operating in such stores, the best solution here seems to be to change the model and start selling products on Amazon. This can also increase sales if these retailers decide to expand into new markets.

Amazon in Poland and Polish Post Office

The Polish Post Office is supposed to help the service in delivering shipments to the customer. It is to become the main operator of Amazon on the Polish and Ukrainian market. Cooperation with Amazon may help the Polish Post in its competition with the rapidly growing InPost. Final decisions on the cooperation between Amazon and the Polish Post are to be made in April. However, Gazeta Wyborcza speculates that this cooperation will be temporary, as Amazon plans to launch its own courier service in Poland and is only aimed at stimulating the work of the Polish Post, counting on the government’s favor.

Polish Amazon

Amazon has been operating in Poland for years. Our country is home to warehouses that have so far supplied mainly the German market, and the largest European book printing house, the Wroclaw-based Amazon Make On Demand. Now, however, there is an opportunity on the horizon, which has long been mentioned in the Polish e-commerce industry – opening Amazon to our market. This event may change a lot on the Polish Internet market, not only for buyers, but also for those selling their products. The very issues related to VAT and the requirements that Amazon places on its sellers can make everyone interested in trading on the Bezos platform dizzy. taxology offers comprehensive FBA services and VAT settlements throughout Europe. If you have any questions, please contact us!

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